Forbes says Alien Covenant will still do alright for an R rated film despite significant drop this week.

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The well-reviewed but slightly underperforming Alien prequel/Prometheus sequel earned just $3 million yesterday for what is now a $49.8m eight-day domestic total. Now Prometheus fell 73% on its second Friday, but we were dealing with larger overall numbers. At this juncture, we can expect a $10.6m (-71%) Fri-Sun weekend and a $13.2m holiday haul for a $60m 11-day total. So, barring decent legs after the holiday, we’re looking at a domestic total of around $80m. The Ridley Scott picture cost $97m to produce, so overseas can still pull it out of the fire. But a similar 32/68 split gives the film a $254m worldwide total. Is that decent for an R-rated horror film? Absolutely. But it’s not great considering the last film made $405m worldwide.

This isn't terrible news really because it looks like the film will still be profitable when all is said and done. Prometheus made $126m domestically, for an R rated sci fi this isn't too shabby. So hopefully we get a third film! I think we are seeing diminishing returns in part just because the alien franchise isn't what it used to be in terms of popularity. We reached a peak with aliens which earned 200m domestically when adjusted for inflation and this was back in 86'.

Submitted May 28, 2017 at 02:28AM by geniusgrunt http://ift.tt/2s1G6Yx