Why isn't "number of tickets sold" a metric for box office success?

Wouldn't this be a more appropriate historical measure of box office success? It negates the impact of inflation and ignores other high-priced ticket variants like 3D. I understand it's all about the benjamins at the end of the day, but wouldn't this metric make sense at least in conjunction with overall revenue?

Submitted April 28, 2017 at 04:48AM by turkeyandpesto http://ift.tt/2pEfaQK