Box Office Week: Incredibles 2 smashes the animated film opening weekend record with a massive $180M, also making it the 8th highest domestic opening for any film. Fellow new releases can't compete with Tag opening to an okay #3 with $14.6M and Superfly limps to #7 with $6.3M.

Rank	Title	Domestic Gross (Weekend)	Worldwide Gross (Cume)	Week #	Percentage Change	Budget
1	Incredibles 2	$180,000,000	$231,500,000	1	N/A	UNK
2	Ocean's 8	$19,555,000	$116,275,170	2	-53.0%	$70M
3	Tag	$14,600,000	$16,000,000	1	N/A	$28M
4	Solo: A Star Wars Story	$9,081,000	$339,545,087	4	-42.3%	$250M - $300M
5	Deadpool 2	$8,800,000	$689,547,051	5	-37.8%	$110M

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Notable Box Office Stories:

• Incredibles 2 - Once again we see that one of the most powerful box office forces is a well reviewed follow-up to a very nostalgic franchise as the 14 year long wait for Incredibles 2 is finally over as the film smashed all expectations this weekend opening with a massive $180M at #1. That number completely demolishes the $135M record set by Finding Dory for the biggest opening weekend for an animated film. Even more impressive the film managed to crack the top ten openings of all time at #8, the only animated film currently in the top ten openers and the third 2018 Disney film to manage to crack the top ten. Just to point out how massive this opening was it beat out films like Captain America: Civil War and Batman vs Superman and made more than the entire domestic run of Cars 3 in a single weekend. Animated films and kid's films in general just don't open like this. They usually open slow but hold on extremely as parents slowly find the time to bring the whole family. But the opening of Incredibles 2 was driven in large part by its adult audience who grew up with Incredibles as one of their early entry points into the superhero landscape that now dominates the culture. Overseas the film had more of a staggered opening with record openings for an animated film in Mexico ($12.3M), Australia ($7.7M), and Argentina ($3M) and a total gross of $51.5M in around 30 territories. It still has some major markets to open in including France, the UK, South Korea, Japan, and of course China which will be very interesting to watch as China went absolutely gaga for the last Pixar film Coco where it grosses $189M, but few are predicting a repeat like that. Whether the international markets pick up steam or not Incredibles 2 will clearly be a success on US numbers alone. The film scored a fabulous A+ on Cinemascore making it the first time ever a franchise has had two films score perfectly on the service. Because of that expect some thicc legs for Incredibles 2, especially as there's no major family competition until July 13th with Hotel Transylvania 3.
• Incredibles 2 (cont.) - This film is coming at a very interesting time for everyone involved. For director Brad Bird it's his quick ticket out of possible director jail after the colossal box office failure of Tomorrowland in 2015. For the cast it's just a great return to the spotlight. And for Pixar it's the best performing sequel they've made in the last decade at a time when some perhaps were worried if the old magic of Pixar could be recaptured. But most notably of all is this is the first Pixar film released since it was announced that John Lasseter, co-founder and creative director of the company, would be leaving at the end of the year after allegations of sexual misconduct where raised against him. Pete Docter (director of Up and Inside Out) is expected to take over as main creative head and it will be interesting to see what the future will be under his leadership. The only Pixar film locked and known at this point is Toy Story 4 (the seventh prequel/sequel in ten years for the company) coming next year and after that it's all unknown. The success of Incredibles 2 and whatever outcome of Toy Story 4 will certainly majorly define if Pixar goes back to the bold risktakers who made Ratatouille, WALL-E, and Up (the three least marketable films they've made imo) in a row or continue on their path of a balance of unique ideas and safe bets. Bird himself has hinted that Incredibles 3 could come earlier than expected and with all the fanfare Disney has put behind 2 there's no doubt in my mind a massive Incredibles franchise is something Disney wants desperately. What's undeniable is Pixar has just hit a new kind of box office miestone, one that proves they are now so beyond the realm of "kids entertainment" and that they can outperform Star Wars, Deadpool, and possibly even Jurassic Park. What they do with that knew found power is up to them, but it's hard to imagine at such an intense time of change for the company that this is not viewed as a turning point for the brand in one way or another. And now I'd like an internet medal as I point out I did not use the words "incredible" or "super" once in this write-up.
• Tag - Weirdly it seems comedies based on non-fiction pieces in the Wall Street Journal don't alway make huge blockbuster events as Tag mostly hit the mark but did not surprise coming in #3 with $14.6M. The film starring a stacked cast including Jeremy Renner (and notably his all CGI arms), Jon Hamm and Ed Helms is based on a true story of a decades long game of tag played amongst a group of friends. Many were wondering if this film would have a similar positive reaction and good box office run as two recent surprise comedy hits Game Night and Blockers, which both surprised critics and had a strong box office run. In that regards the film opened $6M lower than Blockers and $2M lower than Game Night. However Tag did score a B+ on Cinemascore which is the same as Game Night so it's possible the similar good word of mouth will push it over $50M but the increased competition could be a problem. It does have the advantage of being the only R-rated comedy out there right now (I don't count Deadpool 2 personally) so as counter-programming we'll see but it will have to do a lot of work to keep up.
• Superfly - Even more weirdly it seems that rap lifestyle remakes of blacksploitation classics also aren't a surefire path to success as the remake of 1972 Gordon Parks film came in short this weekend at #7 with just $6.3M. To be fair the film did have a two-day head start by opening on Wednesday meaning it's five day total is $8.4M. Superfly seemed to play well to the audiences that did see it earning a B+ on Cinemascore, but it played to the wrong audience with 72% over the age of 25, not really appealing to the young black adults it was trying to aim for. There isn't much else to really say for Superfly. It's an odd film that's a mid season program battling for relevance with a crowded market.

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Films Reddit Wants to Follow

This is a segment where we keep a weekly tally of currently showing films that aren't in the Top 5 that fellow redditors want updates on. If you'd like me to add a film to this chart, make a comment in this thread.

Title	Domestic Gross (Cume)	Worldwide Gross (Cume)	Budget	Week #
The Greatest Showman	$174,045,042	$433,217,607	$84M	27
Black Panther	$699,615,354	$1,346,104,018	$200M	19
Ready Player One	$136,524,529	$581,324,529	$175M	13
A Quiet Place	$186,458,807	$326,058,807	$17M	11
Avengers: Infinity War	$664,199,950	$2,019,999,950	$315M - $400M	8

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Notable Film Closings

Title	Domestic Gross (Cume)	Worldwide Gross (Cume)	Budget
Love, Simon	$40,826,341	$59,373,491	$17M
Action Point	$5,059,608	$5,059,608	$19M
Blockers	$59,839,515	$92,739,515	$21M
Sherlock Gnomes	$43,242,871	$86,542,871	$59M

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As always r/boxoffice is a great place to share links and other conversations about box office news.

Also you can see the archive of all Box Office Week posts at r/moviesboxoffice.

Submitted June 18, 2018 at 09:52PM by mi-16evil https://ift.tt/2MzqgyI