Did anyone miss that AMC started a program called "Sightline" that basically charges you more for trying to reserve good seats in the movie theater?

Here's a Deadline story about it. Basically unless you want to sit in the very front or very back, or off to the side, they'll charge you more to reserve that seat. Unless you are a member of their "AMC Stubs" program which is $20 a month.

The extra charge is about $2 a ticket, before other fees and taxes.

What do you think about this?

I personally think it's ridiculous and a slap in the face to people who have been supporting their business. I was planning to reserve IMAX seats for several people last week yet now I'm looking for alternatives. It's like you're rewarded for already paying the high prices for this format, for trying to reserve tickets early to get decent seats, by being charged more for the same thing that was a flat rate a few months ago.

Just seems like a cash grab and just seems disrespectful.

Submitted June 04, 2023 at 12:30AM by aop42 https://ift.tt/EVg5eTN