Box Office Week: The Secret Life of Pet is #1 again with $50.5 mil while Ghostbusters opened to a decent if not earth shattering $46 mil at #2. Meanwhile Finding Dory has passed Shrek 2 as the highest grossing domestic animated film of all time at $445 mil.

Rank	Title	Domestic Gross (Weekend)	Worldwide Gross (Cume)	Week #
1	The Secret Life of Pets	$50,560,000	$253,947,865	2
2	Ghostbusters (2016)	$46,000,000	$65,100,000	1
3	The Legend of Tarzan	$11,120,000	$193,650,257	3
4	Finding Dory	$11,040,000	$721,704,450	5
5	Mike and Dave Need Wedding Dates	$7,500,000	$38,355,232	2

Notable Box Office Stories:

• Despite having a slight sharp 51% drop The Secret Life of Pets continues it's impressive run mostly on the force of it's great opening, coming in #1 again with $50.5 mil (the fifth week in a row an animated kid's film has been #1). That drop was far steeper than other original animated hits' second weekends like Inside Out (42%) and Zootopia (31%) but it doesn't really matter when the film was so popular on release. It's now passed $200 mil in domestic gross in just ten days. Internationally the film has mainly only opened in UK where's it's earned $30 mil mostly due to a Finding Doryless box office. The sharp decline this week could mean a big drop this coming weekend when Ice Age: Collision Course opens. No Ice Age film to date has opened below $40 mil so expect a big chunk of audience to be taken away from Pets. Even if Pets ends up not having the longevity it wants it still opened so well on a medium budget that it's already a moneymaker for Illumination Studios.

• It seems that Ghostbusters (2016) pulled the only move it could to piss off both sides, having a very mediocre opening. Despite the anti-side peppering the internet with images of empty theaters the film did manage to make an okay $46 mil coming in at #2. This marks the best opening for either Paul Fieg or Melissa McCarthy, however it was clear from the start this was a much bigger game especially with the very large budget of $144 mil. One thing Fieg and McCarthy are good at is the longtail, usually with opening weekend multipliers of around 4x and sometimes as high as 6x. The film did receive a overall good B+ Cinemascore and a great A- Cinemascore from the under 25 crowd, so it could have legs. If Ghostbusters performs like a Fieg film then we are looking at a domestic gross of around $180-$220 mil. However more than likely Ghostbusters will function like a standard summer blockbuster with a multiplier of 2-2.5x to a final gross of $130-145 mil. Fieg himself has said the film needs to make $500 mil worldwide to be successful but with reports already that Sony is happy with the results it's possible just a decent domestic run will suffice. Internationally the film will be a big mystery. Already it's lost a huge market as it's banned in China for its ghost shenanigans (not even a joke). So far the film has grossed $20 mil abroad in a few limited markets so it remains to be seen if an audience exists for this reboot outside of the states. So yeah the Ghostbusters opening was not a flop but it has a long road ahead to justify its cost. Don't worry though, once the final numbers are in you'll hear about it...over...and over...and over. Forever.

• In record breaking news Finding Dory just broke a major one this weekend become the highest grossing domestic animated film of all time. The film has now earned $445 mil domestically, passing the previous 12 year long record set by Shrek 2 at $441 mil. With Pets doing well and Ice Age on the way it's unlikely Dory will become the first animated film to break $500 mil domestic but it should hold onto its title for quite some time. Internationally the film has not struck out as well with a respectable $276 mil but it still has a decent amount of big markets to go and domestically the film has shrunk the margin need to reach that magic $1 bil record. That said even if Dory doesn't find an international crowd, in an age when so many movies live or die of international sales Disney continues to be a powerhouse of domestic box office despite ever shrinking audiences.

Films Reddit Wants to Follow

This is a segment where we keep a weekly tally of currently showing films that aren't in the Top 5 that fellow redditors want updates on. If you'd like me to add a film to this chart, make a comment in this thread.

Title	Domestic Gross (Cume)	Worldwide Gross (Cume)	Week #
Zootopia	$341,141,546	$1,021,741,546	20
The Jungle Book (2016)	$360,840,363	$936,740,363	14
Captain America: Civil War	$406,575,194	$1,150,975,194	11
X-Men: Apocalypse	$154,973,089	$533,861,228	8
The Nice Guys	$35,983,543	$56,983,543	8
Warcraft	$46,965,880	$432,165,880	7

Notable Film Closings

Title	Domestic Gross (Cume)	Worldwide Gross (Cume)	Budget
Neighbors 2: Sorority Rising	$55,340,730	$104,444,374	$35,000,000
Barbershop: The Next Cut	$54,030,051	$55,030,051	$20,000,000

As always /r/boxoffice is a great place to share links and other conversations about box office news.

Submitted July 18, 2016 at 11:29PM by mi-16evil http://ift.tt/29VgTsn