I think Netflix’s BRIGHT is a huge step for subscription based cinema.

BRIGHT is Netflix’s first digital-only by-the-book ‘blockbuster’ release, made to compete with the likes of holiday scheduled cinema release blockbusters like JUMANJI: WELCOME TO THE JUNGLE, STAR WARS EPISODE 8 and more.

Off the back of SUICIDE SQUAD, I agree that David Ayer is an odd decision to helm such a huge movement for Netflix. However, there’s no denying that as a director Ayer respectfully disregards critics and cinephiles in his target audience and appeals to the ‘masses’, and what some of us need to realize is that the ‘masses’ is a huge marketplace for a company like Netflix.

BRIGHT is in no way an intelligent film, at least not to a film buff or know-it-all cinema-goer, but you can’t deny it’s colorful and damn entertaining. If you haven’t seen it yet, I recommend taking it at face value, having a little bit of fun (even if it is at the expense of the filmmaking itself) and reminding yourself that this is the start of an era where watching a brand new blockbuster release can be an affordable, comfortable and homely experience.

EDIT: A reminder that whether you like a film or not is subjective. The 'masses' are happy to accept that film buffs and cinephiles might not enjoy films like BRIGHT, but we ask politely that anybody who didn't like the film and doesn't consider themselves part of the 'masses' not to comment on what they didn't like about the film, but rather try and present a case as to why you think this could be a step in the wrong direction for Netflix so that we can debate that and not have a secondary thread just for good/bad BRIGHT reviews.

Submitted December 26, 2017 at 12:56AM by masoncadepacker http://ift.tt/2DLMc5g