Box Office Week: In its third week A Quiet Place retakes #1 with $22M, a drop of just 33% from last weekend. I Feel Pretty opens to a solid #3 with $16.2M while Super Troopers 2 opened at #4 with a very good $14.7M.

Rank	Title	Domestic Gross (Weekend)	Worldwide Gross (Cume)	Week #
1	A Quiet Place	$22,000,000	$207,158,711	3
2	Rampage	$21,000,000	$283,000,066	2
3	I Feel Pretty	$16,220,000	$16,220,000	1
4	Super Troopers 2	$14,700,000	$14,700,000	1
5	Truth or Dare	$7,910,000	$38,287,415	2

Notable Box Office Stories:

• A Quiet Place - This week we saw a good example of what the difference between good box office legs and bad ones are as A Quiet Place dropped just 33% and retook #1 on its third weekend with $22M. Notably the horror film almost beat Rampage's opening last weekend and while Rampage had a pretty solid 41% drop it just wasn't enough to save it from losing to A Quiet Place. The even better comparison though is Truth or Dare, which dropped a much more significant 57.6% this weekend which is much more in line with usual drops for mainstream horror. Obvious both films are already successes with their low budget/high reward models but it's fascinating both films had extremely aggressive ad campaigns but only one completely tapped into the public consciousness while the other hit its core audience and now its run is basically over. It certainly feels like two different modes of trying to make a horror film with A Quiet Place aiming for more of a general audience appreciation while Truth or Dare is just trying to get a big enough opening weekend then leave. As for the future of A Quiet Place it would take an extremely weird set of circumstances for it to be #1 next weekend but as a film that has been playing well to older audiences it could still hold well. Even if it drops like a rock next week its breezy jaunt past $100M in three weeks has been immensely impressive as has its solid overseas performance. A Quiet Place feels like a slow dip into the mainstreamization of modern horror, one that is trying more to keep audience coming back than trying to just drive as many of them into the theater opening weekend and giving up for anything after.

• I Feel Pretty - Do y'all think this film is called I Feel Pretty just to bait Amy Schumer haters? It just feels so on the nose. Anyways tangents aside the latest film starring the comedian opened to a solid if not all that promising $16.2M at #3. That's a very far cry from Schumer's debut star vehicle Trainwreck which opened to $30M in 2015 and was under last year's Snatched which opened to $19.5M. Another troubling sign is that I Feel Pretty was rated PG-13 while the previous two were rated R so widening the audience pool didn't exactly lend much added support for Schumer. Her career has been an interesting one to watch, as certain corners of the internet seem pretty dead set on her going away forever while she herself is represented by Madonna's publicist making her one of the most visible comedians out there right now. While Schumer seems pretty good at running the publicity game it hasn't seemed to give much weight to her film career as of late and this downward spiral plus losing the higher profile Barbie film doesn't speak well to her attempts to become a household name. Don't expect this to be the end of her career by any means (it's more blip than bomb) but it's going to be interesting to see how she tries again to crack that magic code of audiences caring at all.

• Super Troopers 2 - Unfortunately Super Troopers 2 couldn't join the illustrious group of Austin Powers: The Spy Who Shagged Me and Pitch Perfect 2 as the only sequels to outgross their predecessor's domestic gross in a single opening weekend, but the film came close opening at #4 with $14.7M. As mentioned that wasn't enough to top the lifetime domestic gross of the original with $18.4M but the film still came in with some solid records. For one it already was the most money raised in crowdfunding for a film and it is now the highest grossing crowdfunded film in just one weekend. That's a pretty noticeable step for the crowdfunding world which has often found major projects like the Veronica Mars movie and I Wish I Was Here not finding the audience that seemed to be there in the crowdfunding stage when the opened for the general public. However things are still not super rosy for the film. The film's marketing really pushed hard on the whole release date falling on 4/20 and as such the film saw a much bigger Friday with a pretty substantial 44% drop to Saturday and a 45% drop to Sunday so the legs for this film seem to be in trouble with most of its crowd seeming to come out on 4/20 and then very little of a more general audience coming in for the rest. The film should end fine and certainly is an improvement over the original in terms of performance but don't expect this to become the next comedy behemoth with the mega hit Disobedience opening next week. Oh and that movie about people punching rocks or whatever.

Films Reddit Wants to Follow

This is a segment where we keep a weekly tally of currently showing films that aren't in the Top 5 that fellow redditors want updates on. If you'd like me to add a film to this chart, make a comment in this thread.

Title	Domestic Gross (Cume)	Worldwide Gross (Cume)	Budget	Week #
Coco	$209,717,761	$797,617,761	$175M	22
The Greatest Showman	$173,520,696	$427,645,206	$84M	18
Jumanji: Welcome to the Jungle	$404,005,225	$955,505,225	$90M	18
Black Panther	$681,084,109	$1,323,984,109	$200M	10
Love, Simon	$40,212,402	$53,297,812	$17M	6

Notable Film Closings

Title	Domestic Gross	Worldwide Gross	Budget
Star Wars: The Last Jedi	$620,181,382	$1,332,706,452	$200M
Annihilation	$32,732,301	$32,732,301	$40M

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Also you can see the archive of all Box Office Week posts at /r/moviesboxoffice.

Submitted April 23, 2018 at 11:43PM by mi-16evil https://ift.tt/2vCgVSv